Even though I'm not fond of Yamamoto's Y-3 collection, I must say it's a pretty good idea to open a store in the temporary space of Cannes' Croisette.
The target is pretty clever, and the minimalist black and white store is smart enough for a luxury sportswear brand.
Moreover, it is only the second stand-alone store in France.
However I'm a little disappointed that they did not open and received the whole collection in time for the Film Festival...
From April 28th to June 29th, 2010.
94 Boulevard de la Croisette
06400 Cannes - France
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