"Gift Delights"
The grocery of Le Bon Marché has a catalog both very clever and beautifully designed for Christmas.
They play with the Pop-Up trend; and the children books feeling.
"And What's this?"
Flipping through the catalog makes you go back in time.
And, of course, at the same time, you discover the product in a very clever way: Even though you don't really car about the products, you still have to see them because the catalog talks you into playing a kind of interactive game. As a consequence, you pay a lot more attention to the products.
The stickers are also a very clever advertising trick, as well as the "diamond pikaboo" game...
"Spot the difference"
You can also flip through this catalog online, unfortunately you won't be able to play all those games (which could have been easily converted online)...
I'll be back soon, until then, a very merry christmas to everyone!
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